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In Search of Excellence

Of late, one of the best shows about quality and service I have found is Gordon Ramsay's Kitchen Nightmares. The restaurant business can easily be compared to the photography business.

Food = Images
Kitchen = Darkroom/Post-Production space/Image Management
Decor = Photographer attire
Servers = level of service
Hostess stand = initial phone call
Roaming manager = follow-up after shoot

And so on. What I like so much about Ramsay is his commitment - and demand - for excellence. He demands excellence at every turn. Here is a clip from his show:

You must unequivocally be committed to the highest level of excellence as a photographer for every client for every shoot.



Here's another clip:


And one more:


Ramsay makes no excuses for his level of expectation, and neither should you.

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