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Lotsa Little Things Are Actually Really Big Deals

While we have been swamped to the far ends of our bandwidth here at Photo Business News, lots has been happening. Just because we've not been commenting daily, does not mean we haven't been paying attention.

The magazine world is turning upside down. Video is becoming stills, and ad revenues are slashing frequencies of publication. While it's cool to see Esquire innovating like that, we predicted the Red Camera would do just this just over a year ago - One more nail in the coffin (3/18/07), with sports being in the cross-hairs. Now that a COVER was done, doing inside pieces are now demonstrably a piece of cake, and events (yes, that means sports, for sure) that are regularly covered by TV will find red cameras being used to allow for you to be able to choose the best moment in time.

The world of Search Engine Optimization has, for photographers, exploded. Previously, SEO was limited to people who just knew how to optimize websites. liveBooks has made white-hat SEO a cornerstone of their website offering, and they are, by far and away, the best of the photographer-centric website providers to do SEO. Blake Discher has been traveling the country for ASMP for some time, doing his presentation - Is Your Web Site Making You Money?, and recently, PhotoShelter threw the doors wide open, with a Free SEO Toolkit, took on website designers when it comes to SEO, in their piece - Is Your Web Designer Full of Crap?, taked about the importance of page titles, and even went into the importance of URL legibility, in Make Your URL's Like Your Photos: Beautiful. If people actually read what they were writing, and actually acted upon the information, they would be kicking ass and taking names on website positioning on Google. Now, Seth Resnick, who is probably just as insane when it comes to web optimization and SEO as I am, has jumped (back) into the game, with a program at the end of next month through his seminar on search engine optimization in Miami. Seth has been doing SEO as long as I have, and he knows his stuff. The key to learning from him is to figure out a way to shift his speeding-Ferrari mind down to like first gear with the clutch not fully engaged so that you can understand what he's talking about. If you go, bring a tape recorder, because you'll learn about 10% while listening to him live, and 10% more the next time you listen, and so on. Seth comprehends SEO like few other people I know.

Meanwhile, the good folks (and an advertiser here at PBN) have just released FotoQuote Pro version 6, that include 86 New Pricing Categories, including 35 Video Stock Footage Categories, and over 30 Dedicated Web Usages as well. If you know these folks, they're the real deal and they know what they're talking about when it comes to pricing, and the coach feature for each usage is really really insightful.

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