Friday, November 6, 2015
Pushing Pixels: $5 Idiocy
Photography should not be sold by the pixel. Images are not the same as selling sugar by the pound. Yet, as if the stupidity of Getty's $49 imagery wasn't enough (more on that here), Getty Images is now selling images by pixel dimensions. To give you some perspective - below is the full frame dimensions of a file from a Canon EOS 1DS Mark III. Then, in black, is a 170 pixel by 170 pixel box, representing what Getty Images will license for $5 if it's a royalty-free image, and $15 if it's a rights-managed image.
All this, and more, can be discerned from the Getty Images site, here.
(Continued after the Jump)
It's been just over a year since Getty announced the completion of their being acquired by Hellman & Friedman (here), and there has been little good in their press releases about Getty Images proper, and a lot about deep-and-cheap deals with Flickr, JupiterMedia, and now this. Oh, and don 't forget all the layoffs and office closings. Look in the coming year for H&F to start shuttering underperforming divisions and quietly looking for buyers of the more profitable divisions. Heck, with Google trying to grow their news offerings, maybe Getty Images' news photographers will begin seeing "/Google News" after their names in the not too distant future?
Whatever Gettys' future holds, pricing by the pixel is just sheer idiocy.
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